Care Guide

Merino Wool Blend – The Signature of Our Jackets

At Eunoia, every garment begins with the material. Our jackets are developed in a carefully selected merino wool blend, chosen for its balance of softness, structure, and durability. Merino wool is known for its natural properties – it breathes, regulates temperature, and offers a comfortable feel against the skin.

By combining merino wool with complementary fibers, we achieve a quality that both holds its shape and highlights the distinctive textures and patterns that define Eunoia. The result is jackets that feel light and elegant, yet robust enough to become a natural part of your wardrobe for many years.

How to Care for Your Eunoia Jacket

A jacket made from a merino wool blend rarely needs frequent washing. Wool has natural self-cleaning properties, and often it is enough to simply air the garment in fresh air.

When washing is necessary, we recommend a gentle wool cycle at a low temperature with a mild detergent designed for wool. Avoid tumble drying, and let the jacket dry flat to preserve its shape and structure.

With proper care, your Eunoia jacket will develop beautifully over time.

About Pilling

Small pills may appear on garments made from natural fibers, especially in areas exposed to friction. This is a natural characteristic of wool and does not affect the quality of the material.

Pills can easily be removed using a fabric comb or a wool shaver. Gently move the tool across the surface to restore the fabric’s smooth appearance and give the jacket a refreshed, well-kept look.